Tag Archives: attention

DIGC202

Are we really paying attention?

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This week we looked at the attention economy and the long tail effect. Below is my podcast on the topic, exploring the idea of why we need the long tail effect and comparing the attention economy to the so-called information economy of cyberspace.

References:

Anderson, C (2004), ‘The Long Tail’, WIRED, Issue 12.10, October 2004, accessed 29/08/2015, <http://archive.wired.com/wired/archive/12.10/tail.html?pg=1&topic=tail&topic_set=&gt;.

Goldhaber, M (1997), ‘Attention Shoppers- the currency of the New Economy won’t be money, but attention—A radical theory of value’, WIRED, Issue 5.12, December 1997, accessed 30/08/2015, <http://archive.wired.com/wired/archive/5.12/es_attention.html?topic=&topic_set=&gt;.